Responsible
for advertising implementation, logomark branding and collateral materials.
Managed agency, Tradeshow firms and web/design firms to implement direction,
alleviating company of full-time staff, yet maintaining project throughput.
Managed corporate-wide branding of new
logomark. New look and feel was incorporated on web, collateral, advertising,
packaging and tradeshow events. Managed competitive vendor selection and
implementation.
Created new site architecture to conform with
new brand identity. Implemented the use of Flash design, corporate repository,
and web monitoring.
Re-designed all new corporate collateral;
corporate brochure, data sheets, folder and stationery. Developed electronic
ePrint system to deliver printed materials to sales within 24 hours of request. Reduced print cost up to 40% on some collateral materials.
